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Thursday, 19 April 2012

Social Media Is Intimidating

If you are sitting on the fence agonising about it. 

What's the point? How does it work?  What can social media do for ME?

I am no social media guru but I am fortunate. I am passionate about and interested in what I do for a living. I also realise I don't know everything and neither does anyone else. So for me social media has never been intimidating.  Honest. But what qualifies me to have an opinion?   

Please indulge me briefly as I explain. I have sold and helped sell a diverse range of products and services including;  paper clips, structural flooring systems - I was marketing manager for the company who put the steel deck flooring into canary wharf back in the late 1980's and went onto do the Gherkin and much more, hard landscaping products (with one of the companies who pioneered the introduction of concrete block and small element paving into the UK), stage systems, packaging, temporary access roadways (with the people who do the Glastonbury fence) .. err what else ... membership of a sizable Chamber of Commerce ... resources to help schools and colleges with their environmental education. And as I look back I recall I enjoyed all of it. 

I expect you to be thinking "so what!?"  I can't think its just me who enjoys the challenges of new stuff, new sectors, new products, new markets, new people, new ideas, new sales marketing and communication tools.   So dive in and see if you can make it work for your business.  Maybe it will, maybe it won't.  Who knows?  It has to be worth a try though. Doesn't it?

If you are taking the first steps with Facebook, Twitter, Linkedin, Tweetdeck, Hootsuite, Shortstack,, lujure,  Klout,, flickr, post-it later, Google+,  YouTube, you are not alone and there's no reason to be intimidated by social media.  Little over a year ago apart from YouTube which I use outside of work to share my amateur music and some casual Facebook, I'd never used any of these.

What was it that drove me to explore, learn and get to know the above?  Me! driven by an open mind and a  desire to make a success of  I reckon I have too, having won the BOSS Federation Award for Etailer of the Year 2011.   Its not been easy, but then anything anything worth having doesn't come without effort and commitment.  It has been great fun though. That's me slipping out again.

All you need to make social media for you is effort commitment and an open mind.  Some of the tools above may be new to you so please explore.  If just one reader clicks one link and goes onto use just one of these tools I will have proven the value of this Blog post and therefore social media. There are no secrets.  There are no guru's.  There is no absolute truth.  Read what you see but don't believe most of it.  Make your own choices and see where they take you.  We are making it up as we go along and don't let anyone fool you to the contrary.

Share, listen and learn. Above all be yourself.  At the end of the day it is YOU that makes the difference.

And the inspiration for this post came from Twitter engagement with one of my suppliers which set me thinking:-

Please use the above tools.  There not secrets.  I say on my profile I am here to share.  I am true to my word.

I lied though, I do have Secrets.

These social media "impact" stats I will keep to myself:-
Traffic to web site? 
Enquires generated?
Orders generated?
Customer engagement?
Prospect engagement?
Previously unexpected new business opportunities acquired?
Value added to customer experience?
New knowledge and information acquired?
Stuff shared - quite a bit?
Advice ignored?
People irritated ... a few I expect but I am not here to please everyone.  I'll leave that to the Bee Gees.

The list could go on .......

1 comment :

Andy Whyte said...

Great blog as per usual my furry little thingy friend :D

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