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Monday, 28 November 2011

What Can QR Codes Do?

Irongate Digital Explains That QR Codes can Bring your Marketing Campaigns to Life!

Marketing in the 21st century is all about looking at trends and being ahead of the competition and one of the newest trends is QR barcodes or Quick Response codes. A QR Code is a 2-dimensional bar code that can be scanned by smart mobile phones and instantly connect to the internet, dial a phone number, send an email, update social networks, play a video or audio clip and more. They can be effectively embedded in magazines, in-store graphics, signage, business cards or any application where additional information is required.

A QR Code can be placed on a piece of media – it might be a postcard, marketing collateral, clothing, an outdoor sign, educational papers, and more. A person can take a picture of the QR Code with their mobile phone, and software on their phone will decode the QR Code. At that point, the person will be instantly directed to a website or a landing page. Or they might be presented with a special offer code for a coupon. Or they might simply see a special text message.

Irongate Digital will work with you to create every aspect of a QR Code campaign: QR Code creation, branding, development of mobile-friendly landing pages, social network integration, formatting for specific mobile phones, auto-response email, marketing metrics tracking and data analysis.

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