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Tuesday, 3 April 2012

9 out of 10 USA On-Line Adults might be Paranoid

I read recently that in the USA 9 out of 10 on-line adults use search engines to find information on the web but that the majority of these users do not like search engines and other websites collecting information about them and using it to either shape their search results or target advertising to them.

Why would this be the case? Search engine advertising is here to stay and surely targeted advertising has to be better than random and irrelevant advertising.  I think its all rather clever, benefiting the seller and the buyer.  As to filtering search results how can it not make sense to customise search results to suit the individual?

Are we just paranoid, ignorant or just don't like change ... what do you think?

Targeted marketing - A piece of cake

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