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Wednesday, 23 May 2012

2D Barcode Scanning Up Nearly 200% From Last Year

May 16, 2012 -- According to ScanLife's latest Mobile Barcode Trend Report, Q1 2012 saw over 5 million unique QR code users, a near 200% increase from a year ago, and a million more than Q4 2011. 

Scanlife, a global provider of mobile barcode solutions,  analyzes data and processes traffic from over 5 million ScanLife users and thousands of unique QR Code campaigns from around the world.

Key findings
·  Total QR code scans continue to climb -- there were 13 million scans processed in Q1 2012 alone, a 157% increase from more than a year ago.

Source: Scanlife, May 2012

· The most popular QR Code marketing campaigns are delivering video, app downloads and product details.

·   For the first time, Quick-service Restaurants (QSR) made its debut in the "top five" industries using QR codes to offer consumers promotions, deals, and more.

·  Use of the iPhone OS grew 6% from Q4 2011 and now drives traffic about equal to Android OS. The iPhone and Android deliver 93% of the total 2D barcode traffic.

·   The gender using QR codes continues to skew male (68% male, 32% female), however there has been an 8% shift in the female audience compared to Q1 2011. 

·  The 25-34 demographic continues to make up the largest portion of users (35%), followed by 35-44 (20%), 18-24 (16%), 45-54(12%), 55+ (9%) and under 18 (8%).

About: ScanLife analyzed data from the ScanLife Reporting Platform, which represents a broad look at the entire market, for this report. The 2D barcodes may have been generated on the ScanLife Platform, or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps.

Source:  Marketing Charts, Consumer QR Code Scans Up 157%, May 18, 2012 and ScanBuy, ScanLife Trend Report Shows Mobile Barcode Scans Surpassed 13 Million in Q1
May 16, 2012.

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