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Thursday, 3 May 2012

Curious - Do You Blog for Business or Fun?

An interesting question posed to me via twitter.  My immediate answer is that I blog for business but try to make it fun for readers.  Perhaps a few more than 140 characters are called for by way of elaboration.





Why do I blog?
I enjoy blogging but thats not why I do it.
To share views, information, opinions and ideas.
To enrich my company's offering.
To learn - to seek out other blogs and sources and take comments and feedback on-board.

To drive some traffic to my organisations web-sites and score a few brownie points with the Google search alogrithms.

What do I blog
It could be a link to another blog, an extract from another blog, a guest post, my own babblings ... or now and again a subtle or even blatant plug for my business. Look back at the Jimminy Cricket Blog
My business offering has diversified considerably over the last 35 years. My Blog is only a year or so old. Look back and you might find something of interest. 

Relevancy?
To the people who stop, read, comment or choose to link across to one of my web-sites = yes. 

Social Media Mix
The Blog isnt a stand-alone bolt-on. Its just one component in the gears of our marketing mix. I also use Facebook which is great when I need more than 140 characters and want to show off pictures. I have 17,000 twitter followers and regularly tweet and RT all sorts of stuff including customers tweets and now and again our respected competitor tweets too. We have a YouTube channel and I have a Linkedin profile - which is less about me and more about my employer's business  - and the social media channels are linked in various ways to make sharing easier. I use a couple of tools to make managing all this a breeze.

It's a modest little Blog so if you have something you would like to share please let me have a guest post.  I love to post original content which I believe is more intimate, and better than simply reproducing someone else's Blog (which I will do now and again) which Google's algorithms frown on.




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