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Tuesday, 15 January 2013

Social Media Isn't Engaging

People talk about "engagement" being the biggest differentiator between traditional and "inbound" marketing. I am not alone in being unconvinced about the engagement aspect. From my experience any meaningful or significant  engagement quickly moves from the open social media environment to 1-2-1 personal correspondence and private "engagement".  Engagement for me is "a meaningful and mutually beneficial collaboration". Difficult to have on Twitter or Facebook. We're here to sell stuff :-)  Maybe I have a lot to learn?  Of course I do.  It's early days. But please CLICK HERE and check out this infographic.


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