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Wednesday, 12 June 2013

BIC Launches Promotional Campaign

BIC has launched quarterly themed promotions for 2013 to encourage customers to choose the recognised brand over its competitors.

The promotions incentivise office consumers to purchase BIC stationery products and reward them for their loyalty. They automatically qualify for vouchers for a variety of exciting experiences if they buy a minimum of two selected boxes from the BIC range. Vouchers are available on the purchase of popular products including BIC Cristal, 4Colour, Atlantis® pens and Tipp-Ex.

The current promotion, running until the end of June, offers ‘2 for 1 Days Out’ vouchers across a number of UK attractions. Customers just need to enter the unique code provided by BIC onto, choose their attraction and redeem their voucher.

The theme for Q3 is ‘Dining Out’ where stationery purchasers will have the opportunity to enjoy a ‘2 for 1’ or 50% off a delicious meal for two, from a choice of over 1,500 restaurants nationwide. These will range from independent caf├ęs to country pubs and rosette-starred bistros, offering customers an extensive choice. 

‘Pamper yourself with BIC’ is the final quarterly theme, with vouchers up for grabs with each purchase of selected products. Luxury spa treatments, manicures, pedicures, facials and massages are up for grabs.

Philip Wesoloski, BIC’s UK and Ireland sales manager, commented: “By offering promotions with seasonal themes, we’re confident this is a great way to engage with office staff, giving them access to some fantastic experiences they wouldn’t usually treat themselves to, whatever the time of year.  The vouchers sit well within the ethos of the BIC brand, which is all about inspiring creativity and having fun.”

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