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Friday, 26 July 2013

3M Post-It Notes are Useless on Vertical Surfaces

Which is why they invented the Super Sticky Post-It Note! 3M have "the knowledge".

A London taxi covered with Post-it® Super Sticky Notes recently drove past some of the capital city’s famous landmarks as part of a lively promotional campaign.
The notes held the names of entrants of a competition run via the Post-it Facebook page to win prizes including a family holiday and members of the public were invited to pick the winners at random during the tour.
Said Simon Williams, Post-it brand manager: "This was a fun way of demonstrating that Post-it Super Sticky Notes are perfect for getting your messages noticed as they are bright and colourful and stick to vertical and hard-to-stick-to surfaces."
"Engagement on the day was fantastic with the stunt creating a real buzz around London and thousands of members of the public snapping pictures on their phone as we passed them and posing for pictures with the taxi. We also gave away nearly a thousand samples on route."
The taxi tour was the highlight of the ‘Ideas that stick’ campaign that aims to convert consumers from regular Post-it Notes to Super Sticky Notes.
The campaign is supported by adverts on the Netmums parenting website. These link consumers to the Post-it Facebook page that invites followers to share their ideas of inspiring ways to use Super Sticky Notes.

Added Simon: "The campaign will run to the end of 2013 and we will be extending the competition to the office channel in quarter three. We have already seen some impressive results with our campaign reaching more than one million people in the two weeks leading up to the event and a 9 per cent increase in Facebook fans in just over a week."

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